‘Dare to be Different’. This is the single life lesson I try to teach my two daughters who inspired the name of my company ‘Neliana’, which I have lovingly created following 15 years of study and hard work in the fashion industry. As a new mum, being close to my children is important, watching them grow and being by their side as they discover the world is a joy, but I wanted to continue embracing my passion, something I had studied and worked hard for. After long discussions with my husband and family I took the brave step into the unknown and decided to create ‘Neliana’.

I believed there was an opportunity to open a new and exciting children’s boutique in Leigh – On – Sea. I wanted to champion the unique, something that would have a friend comment ‘Wow, where did you buy that from? I haven’t seen that before’, to therefore find brands which would reflect the ‘Dare to be Different’ principle. So with two small children for inspiration and many long nights, ‘Neliana’ was created and launched online in October 2014.

My desire is to offer parents a snapshot into the global world of fashion for children, to bring together beautiful, high quality, individual and organic clothes. Organic fabrics are becoming more and more important, with our ever changing environment and the increasing sensitivity of our children’s delicate skin, when choosing clothes for our children, buying organic fabric has become a far more important factor than I had imagined.

The brands we have sourced could easily be from the next town or the other side of the world, we wanted to bring together a collection that would be bold, fun, simple, organic and with the one constant being that they ‘Dare to be Different’, allowing children to wear an expression of their personality. These are our ultimate goals at Neliana.


Our beautiful range of childrenswear and gifts for Babies, Boys and Girls from the ages of 0 – 8 years includes organic brands such as Toby Tiger, Boys&Girls, Little Green Radicals and new and rising brand ‘nosweet’. We have a small range of styles by French designer brand ‘Absorba’ which start from premature baby, which I know can be difficult to find.


Our aim is to make shopping with us enjoyable, fuss free, quick and personal, offering free delivery within Leigh on Sea and the surrounding areas and occasionally hand delivering to customers, as it’s always nice to put a face to a name.

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