I was very impressed with the first look for The Natural Family Co. items I received. they look very natural and eco-friendly, not just the packaging but the products themselves. I love the toothbrush stand and the design of the toothbrushes. When brushing both my daughters teeth I was really happy about how soft the bristles were but also how effective they were when brushing. I have also personally been using the whitening toothpaste which I must say has a lovely taste. It is also very effective with whitening. I love the fact that the toothpastes are made with organic ingredients, I also think the packaging showing where the product has been made on the toothpastes is also very appealing. Overall a great range and will definitely be recommending this.