Win a for aisha Taste Adventures Box with Arctic White Branded Goodies
Arctic White cotton edged blanket RRP £20
Arctic White cotton bandana bib RRP £5
Arctic White cotton knotted hat RRP £5
“for aisha” 6 x stage2 meals RRP £8.70
“for aisha” 4 x stage 3 meals RRP £7.40
for aisha, the leading UK Halal baby food company, have rebranded their range of Stage 3 baby food and launched an addition to the range. Launching exclusively in ASDA in July, the revamp includes new packaging – a convenient tray format so infants can feed themselves with clearer labelling to convey the positive health messages and ingredient benefits.
Made with the finest certified British halal meat and crammed with nutritional benefits, the four strong range from around the world includes Chicken & Sweet Potato Curry – a favourite ‘for aisha’ recipe that saw a win at the Grocer NPD awards 2016 gets a more grown up make-over, Green Bean & Lamb Curry, Chicken Quinoa & Vegetable Stew, and Date & Apricot Tagine with Lamb – dates being a new nutritious ingredient for the baby category. The recipes created in consultation with a Belgian/Moroccan chef and founder Mark Salter include a wide range of herbs, spices and exotic ingredients that provide more complex flavour combinations to satisfy the baby’s growing appetite and developing taste preferences and are perfect for babies who are trying chunkier textures.
Founder, Mark Salter said: “The fresh, eye-catching new packaging communicates the “taste adventuring” story in a warm and friendly way as well as delivering interesting facts about the brand, the recipes and the places from where they originate. The stunning illustration and images conveys the goodness and premium quality of the recipes many parents are looking for.
The 190g tray meals aimed at infants from 10 months+ contain only natural ingredients; with no preservatives, artificial flavours or colours. They have been tested for quality and nutrition by a registered dietitian and contain no added sugar and salt and are dairy, soya and nut and gluten free. for aisha baby food tray meals are a convenient, delicious and trusted new way to help babies develop a love of healthy foods for both muslim and non-muslim families.
The company launched Stage 2 pouches in ASDA beginning of August 2015 and the range is now listed in ASDA, Morrison’s, Tesco, Boots, selected distributors and independents including Tree of Life and Whole Foods Market. The range is now also selling in over 20 worldwide destinations and has sold over 1.5million meals in just 2 years, making it one of the fastest launches of any UK owned infant food brand and the world’s largest halal infant food brand. It’s also the most distributed halal food brand in the UK.
for aisha is encouraging consumer trial of the purees through exhibiting at the key UK baby shows including The Baby Show at Olympia in October and Baby & Toddler show in Manchester.
The improved design embodies the brand’s warm and friendly credentials and adventurous vision. Priced at £1.85, for aisha Baby Food Tray Meals (190g) will be available from ASDA exclusively from the end of July and then available for the export market.