Raw Research are currently looking for real families from every part of the UK to feature in a lovely ad campaign … so are getting in touch with organisations, groups and clubs from Land’s End to John o’ Groats (and all over Northern Ireland too) and everywhere in-between! We want to really reflect the amazing mix of people found in the UK, and include families from every nook and cranny with a mix of ages, generations and accents.
For this project, our friends at a well-known DIY company will mark their 50th year in business with a moving tribute to the last 50 Years of UK life in and around the home and garden. They have asked us to find families from all over the UK who have loads of family photos and home videos from this time who might like to be in their next TV ad.
Are you from a family that always had a camera to hand? Is your attic filled with photo albums and home videos? We want to hear from you – please fill out this questionnaire and a member of our team will be in touch! https://forms.gle/a3QhjUpMwnPxPvUL9
We are looking for about 70 families in total – and about 10 or so of these will be featured more heavily in the campaign (TV adverts plus some short online films). Of these 10, some may be invited to do some filming too, in their home or garden.
We want to include all the big family moments and moments that show time is passing – weddings, christenings, birthdays. first days at school, anniversaries, BBQs, picnics, parties and time in the garden. There’s no such thing as too many pictures or videos! We want families where you can see fashion and wallpaper change as you flip through the albums – we want to see flares, perms and wheelie shoes!
Hero Families (prominently featured) will be paid £5,000 per family, plus a £1,500 voucher from the brand. These fees will cover use of family photos / home videos in the campaign, plus potentially filming at home.
Please note – some families may be invited for filming in South Africa. There would be a further £2,000 fee per family (plus all flights / accommodation etc provided).
60 Families will be asked to appear in a smaller capacity – i.e. a short clip or picture. They will be given a £300 voucher from the brand.