Championing the most sustainable nappy solution

Reusable Nappy Week takes place for one week every year in April, where nappy brands, retailers and organisations all come together to raise awareness and educate consumers on the benefits of reusable nappies.

From the 19th-25th April, the industry led campaign aims to inspire parents around the world to overcome any potential barriers or product misconceptions and to support parents on their journey to make the switch to the most sustainable nappy solution of all – reusable nappies.

Bambino Mio have been providing parents with environmentally friendly and sustainable baby products for over 20 years and have become the most widely available reusable nappy brand across the globe. With a wealth of experience and insights, the reusable nappy experts at Bambino Mio are committed to supporting parents with their top tips and advice on how to ‘Get Started’ on their reusable nappy journey.

Did you know? The UK throws away nearly three billion disposable nappies a year, 90% of which will go through household waste streams and end up in landfill where they can take up to 500 years to decompose. In some countries’ disposable nappies are incinerated which also has an extremely negative effect on our environment, contributing to carbon emissions and air pollution.

Ultimately, there is no greater single-use product than disposable nappies, they have had a detrimental effect on the planet and the climate crisis we face today. Consumers are often misled about so-called ‘biodegradable disposable nappies’ which are considered to use the same amount of finite raw materials and energy to produce as their non-biodegradable counterparts and at the end of the day, unfortunately they still end up in landfill or incineration.

In a recent article by independent website Which?, Director of the Stockholm Environment Institute at the University of York, UK, Dr Sarah West, said: “The most environmentally friendly choice is reusable nappies. Taking steps such as buying second-hand, using on multiple children, and air-drying wherever possible all help to reduce the environmental impact.”

Offering sustainable product alternatives to single-use plastics has become a key priority for both consumers’ and retailers in the last decade. The recent lockdowns have also contributed to consumers heavily assessing their single-use plastic waste consumption at home which has added to the surge in demand for Bambino Mio’s reusable products. Thanks to the quality of modern reusable nappies, along with consumers making more sustainable shopping decisions, reusables are quickly becoming the mainstream, go to nappy.

Despite popularity of reusable nappies growing, age old myths continue to arise and form incorrect perceptions that need to be put to bed. Outlined below are some of the key myths and misconceptions around reusable nappies:

  • Myth: More expensive than disposables

Truth: While it’s true that reusables have more of an upfront cost, in the long run using reusable nappies actually saves parents upwards of £700 and can offer significantly more savings when used on further children. Even part-time use can save parents hundreds of £££ when compared to the number of disposables they’ll purchase and throw away.

  • Myth: They create too much washing

Truth: Modern reusable nappies are now easier than ever to clean and are super convenient to incorporate within a regular washing routine.

  • Myth: Reusables aren’t environmentally friendly

Truth: 8 million disposable nappies are thrown into landfill every day in the UK alone (with each one taking more than 500 years to decompose). Even switching in just one reusable nappy a day can save over 912 disposables from ending up in landfill!

Bambino Mio’s reusable nappies, reusable swim nappies and other associated products are available in popular mainstream outlets such as Aldi, Amazon, ASDA, Sainsbury’s, Morrisons, Tesco, Ocado and Waitrose, to name but a few.

To encourage more parents to try reusable nappies, Bambino Mio will be running a promotion during 19th-25th April with up to 40% off all products online at www.bambinomio.co.uk

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