Local dance business wins prestigious National mumandworking award

The winners of the 2018 ‘mumandworking awards’ were recently announced in an inspiring, high-profile ceremony, hosted by NatWest, and Charlotte Foxley from diddi dance North Essex & South Suffolk was amongst them!


These pioneering awards were launched over 8 years ago to celebrate the UK’s leading lights in the world of flexible working – those amazing and inspiring individuals, businesses, charities and networks demonstrating and showcasing how working practice and family-life can go hand in hand with huge potential benefits for all involved.


Colchester business woman, Charlotte Foxley, who runs diddi dance North Essex & South Suffolk, won the Franchisee of the Year category. diddi dance classes are suitable for boys and girls and are designed to help toddlers enhance their co-ordination and rhythm whilst nurturing a natural love of movement. These structured yet relaxed 45-minute classes use action songs, dancing games, fun exercises, hoops, ribbons and more to diddi’s own original, funky music. Children get the chance to explore 16 dance themes such as salsa, hula, jive and disco allowing them to discover different music styles as well as having tons of fun!


Charlotte said: “Winning Franchisee of the Year at the mumandworking awards was just such an honour and a BIG surprise! I am just so proud of what I have done with diddi dance in the 2 and a half years since I opened.  Thank you to everyone who has been to one of our classes, booked us for a party, had a demo and to all the nurseries and pre-schools who we see throughout the year. I am especially proud of the launch last year of our special needs only classes which are now available after school and during the holidays for children with additional needs up to age 8.’’


Several categories were judged by a panel of leading business women, very familiar with the challenges juggling a family and a career can bring.  Susannah Schofield OBE, said “I loved her ethics and passion to deliver the franchise above and beyond, more than just about making money however – Charlotte runs her business to make a difference.”


Never has the importance of flexible working been so documented. ‘Mumpreneurs’ continue to generate billions for the UK economy, supporting in excess of 200,000 jobs and while we have witnessed significant positive changes in government policy towards flexible working in recent years, there’s still a long way to go. Research in 2016 suggested improvements in flexible working opportunities for mums would enable and empower huge numbers to return to the workplace with the potential to generate a massive £60 billion+ boost to the UK economy.*


Organisers were delighted at the wealth and standard of the submissions for this year’s awards, which were run with media partner Key Women in Business. Hundreds of nominees entered, across 14 exciting categories ranging from ‘Flexible Business of the Year’, to ‘Inspiring Business Parent’ with special categories for bloggers, team members, franchisors and technology and innovation. 2018 saw the highest number of finalists ever plus a record number of votes from throughout the UK.


Suzanne Borrell, Events Director for mumandworking.co.uk concluded:

‘The wealth of nominations, the thousands of votes, our esteemed VIP judging panel and the range of nominees reflects the significant and growing support for the promotion of flexible working. The really exciting news is that so many finalists seem to have used the event as a springboard – they made amazing connections, were inspired to tackle something new or take on a challenge or just dared to dream bigger. This isn’t just about one day – but what happens next – we are privileged to be involved. Huge congratulations to all our finalists on their success!”


For more information about diddi dance classes in your area visit www.diddidance.com

To see details of all the finalists visit www.mumandworking.co.uk/awards

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