How to get your craft fair career off the ground

Many people are aware that Essex has a vibrant craft-scene, with 15 arts and crafts fairs in the next month alone. These craft fairs are perfect for mums who love art and want a bit more spending money, but many mums feel a bit intimidated about being a part-time artist. That shouldn’t be the case, as getting money from the fruits-of-your-labour can be incredibly rewarding. Here are a few tips to get you started.

Find your niche

Have you always enjoyed art? If so, did a specific genre grab your attention? Many of the older styles are still seen in modern art today if this is one you found yourself draw to. However, styles like pop art and abstract art are popular today and provide a unique way to express yourself.

 

Think outside the box

What would take your fancy at a craft fair? What would draw your attention? It might be worth visiting a few and making some notes, but it may also be worth thinking about novel or rare artistic techniques that you could learn as part as your hobby routine (and if you don’t have one, learning about something that excites you is a great way to get started).

Sculptures can help you stand out, and with advancements in 3D printing, you can do some seriously cool stuff. Though 3D printers can be expensive to buy, you can design a model and get it made relatively cheaply by 3D printing services. For a similar but more artisan look, you could try your hand at resin casting. Resin castings and mouldings allow hobbyists to create spectacular sculptures that can be made to look like they are wood, metal or even glass. What’s more, though resin was previously used mainly by full-time artists due to its cost, casting and moulding materials are getting cheaper and cheaper.

 

Think about the box

Brands have known for years that they aren’t just selling their products, they’re selling experiences. The intangible aspects of the product can be worth a lot to the consumer, for example, Disneyland controls the aromas that you encounter to fit your attraction of choice and help to create a sense of nostalgia after you leave. Though you don’t have to go as far as Nike packaging their Airmax sneakers in literal air, it can be helpful to cultivate a unique packaging and ethos that your art represents. Do not think that this won’t help you at local craft fairs, or reduce the artisan authenticity that people who shop at markets know and love. If you find a way of displaying your authentic self in everything you do, from your art to your stall to your packaging, people can respond and form a connection with your art and you as the artist.

It may be tempting to think that your hobbyist art will not be appreciated enough by the public for you to sell at art fairs, but visit a fair before you make up your mind. If you love making art, it can be fun to think of how to express and portray your personality. You might also notice an empty art niche that you could fill, be it through pop-art or sculpting!

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